Nova Style had healthy product demand but poor organic visibility and a checkout experience that was losing customers at every stage. Category pages lacked search intent alignment, and the buying journey had too many friction points.
Kodefolio restructured the full site architecture around search intent, redesigned product and category pages with clearer hierarchy, and streamlined the checkout flow to reduce decision fatigue.
We implemented structured data markup, addressed Core Web Vitals issues dragging down crawl performance, and built a content strategy around high-intent product and category queries. The result was a storefront that ranked better and converted more of the traffic it was already getting.
The Impact
178% increase in organic traffic year over year following relaunch
54% reduction in cart abandonment after checkout flow improvements
2.3x improvement in product page conversion rate
First-page rankings for 40+ target category and product terms
Significant increase in repeat purchase behaviour and average order value